5 Reasons You May Need a Chief Renewables Officer & a Chief Tech Trends Officer--and an MBA Program that Trains Both + Right Brain Thinking! (+ 1 Bonus Reason)...
For 1000 Year Planning -- or even 10 Year Planning -- these 2 business areas are already key but not executive positions or company-wide focus (note Kodak and now Weight Watchers, hotel chains, cab companies disrupted by new tech/social trends that had foreseeable consequences -- and bricks-and-mortar retail chains and local stores that didn't respond creatively to online sales displacing store sales; online retailers that didn't prepare for Amazon disruption in every product area not just books; or didn't prepare for Google Ads to disrupt previous advertising strategies. Example of potential disruptive trend: Rumor only, floating about: Might Google buy Twitter? How might that information or a related corporate purchase eventually affect your business?)
- What's Creative Today Is Obsolete Tomorrow -- Fast... Appointing well-qualified Chief Officers in just these two areas -- focus on using renewables/recycling as BUDGET PLANNING - and on daily assessment of disruptive emerging tech trends' impact on your business within 2-10 or more years -- could mean the difference between a 1-10 year company success and a 100 or 1000 year company success. If you appointed 2 such officers you would shift whole-company thinking and creativity to a great extent -- even enhance your reputation with customers.
- Customers Depend on (and Are Attracted to) Your Being Forward-Thinking & Innovative -- if you aren't, they'll go where the "next big thing" is. The inability to "see ahead of the curve" and be there with good options for customers, may be even more important for long-term stock value than just having a Quarter slightly head of the last.
- Create Your Own Internal Innovative Sustainable/Creative MBA-equivalent Business Training. Innovation Expertise + Sustainability Expertise + Tech Trend Impact Expertise -- Says "We're a smart and innovative company that's the one to watch." We're modeling the help, not just giving advice. MBA's don't generally include training for creativity, intuition, or "seeing ahead of the curve." And only some include training in business/financial implications of renewables/sustainability & long-term budget implications. They should -- but if they don't, you can internally. Would also be a plus for executive/managerial recruiting.
- If You're Not Already Thinking of a 1000 Year Business Legacy Plan -- others are. This will become second nature in sustainable global business expertise -- and you don't want to be left behind. Why wait and find out too late that you weren't thinking really really far ahead enough to see something no one else has seen? But others are? Suggestion: Give all managers -- or all employees -- an assignment to create a 1-Page 1000 Year Business Plan for your company/product and see what ideas pop up that you might never have anticipated, and that could change everything! Do this periodically and give high recognition for plan proposals that "pop up" emerging trends that could lead to greater business success!
- Long-term Sustainable Success Companies Are All Increasing Renewables Strategy + Tech Trend Shift Strategy focus company wide! Especially at Executive Levels! The C-Suites that get this right will be tomorrow's leaders -- Sustainability Innovation & Tech Trend Savvy should distinguish the Future C-Suites! #ThinkAhead
But WAIT -- What you can do now -- and Bonus Reason #6! Read More